Jul 26, 2005
Posted by Mike in Advertising,Branding,Marketing
0 Comments
Hire Us, Hire Us!!
::Shameless self-promotion ALERT::
The following newsflash popped into my inbox a short time ago:
CRISPIN PORTER RESIGNS GATEWAY ACCOUNT
Cites Inability to ‘Agree on Strategic Direction’ With Computer SellerJuly 26, 2005
NEW YORK (AdAge.com) — Crispin Porter & Bogusky has resigned its advertising account with Gateway, citing an inability to “agree on the strategic direction of the brand.” See full story at http://www.adage.com/news.cms?newsId=45643 — Matthew Creamer.
So I would like to throw Brunswick Media Services‘ metaphorical hat into the proverbial ring, and announce that, should we land the account, Gateway will never have to worry about us “failing to agree on a strategic direction.”
Having been shutout of the last account review (OK, we weren’t shutout as much as we never tried for it), I think it’s about time that Gateway abandon Madison Avenue agencies, and go with a smaller, boutique (if you will) agency that’s more interested in the client than the next Golden Lion.
While I don’t have the proposal ready yet, here are a few things for the Gateway folks to mull over while they eagerly await our proposal:
- Sure, Brunswick Media Services LLC is a small company, but that makes us nimble.
- It’s all about low overhead, no fancy schmancy Madison Avenue offices to decorate = more time and money to spend on producing top-quality marketing & video.
- Having video production and marketing under the same roof means more brand clarity for you.
- Think of our other clients, wouldn’t it be great for them to be able to say “we have the same agency as Gateway.” Think of the word-of-mouth that could mean to you.
- Let’s face it, you’ve lost ground over the last few years, and you’ve moved the account from one big agency to another, give us little guys a chance, you just may be surprised.
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