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Mar 29, 2006
Posted by Mike in Blu-Ray vs. HD-DVD,PR
0 Comments

If it Ain't Fixed… Break It


Jed Rosenzweig over at panandscan.com points out an article from Business Week that adds a whole new wrinkle in the HD-DVD vs. Blu-Ray death match.

In his post High-Def DVD: Buyer Beware? Rosenzweig sums it up:

The problem is that in order to get high-def image quality out of an AACS disc on an HDTV set, the TV must come equipped with a special HDMI interface cable, but only one in 20 HD sets sold over the past three years has included this cable input. And the situation isn’t improving — it’s anticipated that only 15 percent of HDTV sets sold this year will be HDMI-ready.

As Seth Godin or Mark Hurst might say: This is Broken.

Add this all to the looming 2/17/09 deadline that the US Congress has set for the end of analog television broadcasting, and what do you get? Prepare for the fireworks folks.

So you buy a new HDTV (or converter box), plus a new HD-DVD and/or Blu-Ray player, plus a whole slew of new HD-DVD/Blu-Ray discs, and there’s still no guarantee that they will all work together.

At least it will keep the PR folks at all of these tech companies busy.

About Mike
Mike Conaty is President, CEO & Janitor of Brunswick Media Services LLC, a Web and Video Production company in New Brunswick, NJ. Mike’s marketing expertise lies in campaign planning, corporate branding, and account management for both the B2B and not-for-profit communities. In the video world, Mike specializes in the corporate and industrial arena, producing employee safety training videos, as well as corporate identity videos.
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