Mar 10, 2006
Posted by Mike in Audio Production,Customer Service,Uncategorized
0 Comments
Keep It Simple
In our business, we all know that certain someone who could make opening a jar of peanut butter complicated. Whether its audio or video or life, I believe there’s a certain value to keeping it simple. I deal with customers and vendors all the time that just make things way too difficult. Let’s face it, its a mic, a recorder, an amp or a camera. That’s it. There’s no amount of hocus-pocus that goes on…
But STOP THE PRESSES!!!! If this was so easy, wouldn’t everyone do it? Well I hope not because then I’m out of a job. Lots of people know how to drive but taxicabs still stay in business. And I believe that they’re a good lesson for all of us. Lets look at the details:
As a video professional, you shouldn’t define yourself by your equipment…you should let your results speak for themselves. I’ve said it before and I’ll gladly repeat it: I can make a good video with lousy equipment and I could just as easily make a lousy video with good equipment. What sets us apart from the pack is our ability…not just our equipment.
So how do we as professionals excel and separate ourselves from the rest? By taking all of the tasks that make up any production and making them look easy. How do we do that? By keeping it simple. More stuff = More stuff that can go wrong. A professional knows how to keep it to a minimum and still get spectacular results. A gearhead or an amateur on the other hand knows how get really good results by jamming as many plugs into one outlet as possible because he defines himself by the equipment he has.
Where’s the lesson in all of this? I’m not sure either! Bottom line: More does not always mean better, newer doesn’t always mean higher quality, complicated does not always equal professional. Your clients will appreciate your ability to keep it simple and make them feel like they actually know what is going on. And it might even make your life a little easier in the process.
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