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May 05, 2006
Posted by Mike in Audio Production,Video Production
1 Comments

Little Investments


No, I’m not here to tout the latest shooting star on the NASDAQ or start blowing out quotes from Fortune magazine. Let me explain…

Almost 5 years ago, we started Brunswick Media Services over countless cups of coffee and cigarettes in a booth at a diner. All we had was a handshake and a dream. (and a crappy old Gateway computer, a couple of mics, the phone number of the place where we could rent a video camera, an office in the basement of my house, a tripod which we found in someone’s trash, three rolls of duct tape, an old VCR which didn’t really like to play VHS tapes, and some demo software that I downloaded from God knows where.) But we had an idea and we were convinced that we could make it work.

…Which makes us no different than anybody else who ever started a business…

Everything you do in your life is like a little investment. Invest wisely, for example go back and finish that degree or learn a new skill, or not so wisely and watch TV for a week straight while choking down beer and Fritos.

We chose to invest in the tools that would bring us to the next level. From diner booth to editing station, little by little we took the cash that we earned and plowed it back into Brunswick Media Services. (And we’re proud to say that we don’t use any of that crap that I listed a couple of paragraphs ago any more!) There were other investments too…like taking the time to meet new people and forge new relationships both business and personal. I finished my second degree, my partner learned just about as much as I ever thought you could learn about html, and then some. All the while, we continually plowed these “investments” into our business.

Which all brings me full circle to remind all that you only get out of any endeavor what you put into it. During the editing phase of “Blazing Saddles”, Mel Brooks hemmed and hawed about whether or not to include the the now infamous fireside scene with all of the burping and flatulance and such. He thought it might be too over the top (even for him). While speaking to a friend, his friend told him ” If you’re gonna go up to the bell…RING IT!!” The scene stayed and now is one of the movie’s most memorable.

Its these little “investments” that take careers to the next level. Invest in yourself, invest in the tools that add quality to your endeavors, invest in friendships. Life isn’t about the destination, its about the journey.

About Mike
Mike Conaty is President, CEO & Janitor of Brunswick Media Services LLC, a Web and Video Production company in New Brunswick, NJ. Mike’s marketing expertise lies in campaign planning, corporate branding, and account management for both the B2B and not-for-profit communities. In the video world, Mike specializes in the corporate and industrial arena, producing employee safety training videos, as well as corporate identity videos.
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  • http://www.latuscapital.com JoJo

    Cool post John! Here’s to the next five years and beyond at Brunswick Media Services! You guys are great!