Aug 27, 2006
Posted by Mike in Marketing,Media
0 Comments
Good Old-fashioned Sales
Came across this piece in the Sunday business section of the local paper (The Home News Tribune.) Apparently the title of the piece is Headline here. Well, actually, I haven’t checked the print version, so I’m going to assume that this is one of those, “ooops, we slipped up” hings that plague the web. But this post isn’t about a headline screwup.
The story is about a local (Edison, NJ) business that’s been around forever (well, OK, since 1932); Miller’s Rentals. Miller’s is one of those business that’s always been there, and hopefully will continue to be, but until you’re planning a big event, you never really think about them. They don’t have a big, fancy website, they don’t do flashy advertising all over the place, yet if you watch the MTV Video Music Awards on 8/31/06, you’ll see Miller’s red carpet out in front of Radio City.
How did they do it? Good, old-fasioned sales. Miller’s owner Stuart Kohn explained it:
“I just remember one day a few years ago that I decided I wanted to do the carpet for the VMA’s, so I started calling everyone I could find at MTV,” Kohn said. “Next thing I know it’s our job.”
A couple of phone calls, a little networking, and (excuse the Jerseyism) badda-bing, you’re laying the red carpet for the VMA’s, nice. Do yourself a favor, print out that article, and take a look at it whenever sales slow down, and you need a reminder: sometimes it just takes a phone call.
Congratulations to Stuart Kohn for the killer sales strategy, and the article. As a business owner, I know you don’t hear this often enough: Good work!
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