Nov 13, 2006
Posted by Mike in Branding,New Media,Video Production
0 Comments
Your Customers are Using Video… Why Aren't You?
I came across a new front in the ever changing war on your brand today. Expo Television is a site that allows consumers to record and post their own reviews of products.
Yeah, it’s just a mash-up of Epinions and YouTube, but with an interesting twist, a pay-per-play revenue model that pays creators of each “Videopinion” $0.01 each time their review is played.
Do you get the actual opinion of actual people? Maybe. The site’s terms and conditions make it clear that there is a vetting process; primarily to make sure there is no prohibited content (the usual profanity, etc.) but since the site is linked to some of the major cable TV companies, and consumer rating services through their Board of Advisors, it’s possible that a scathing review might not make it through. With that being said, with a quick search of the site I found only one review of a Comcast Product (positive), but I also found a positive review of a Comcast competitor’s product.
A few others:
Star Magazine – Positive Review
Apple iPod – Negative Review
Post Raisin Bran – Really Negative Review
Curly Fancy Classic Beets – REALLY, REALLY Negative Review (with bad singing too!)
So what does this mean to you? It means that your customers are no longer out there alone. People are sharing their opinions (good and bad) with more than just their close circle of friends and neighbors. Add home grown video into the mix, and there is your product, on-screen, with someone telling it like it is. (If I made canned beets, I’d be worried.)
Your customers are using video… why aren’t you?
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