http://www.brunswickmedia.com/wordpress/wp-content/themes/press

Nov 29, 2007
Posted by Mike in Advertising,Branding
2 Comments

Welcome to Brunswick Media Services or Creativity is Dead on Albion


Doh! I just infringed on the copyright of the new VisitScotland SNP government’s brand slogan with that title. I kid you not. The Daily Record is reporting that:

A £125,000 campaign to replace Scotland’s Best Small Country In The World tag has been unveiled.

And the exciting new catchphrase dreamed up by top advertising brains is…”Welcome to Scotland”.

For those Americans who read this blog, that’s over $250,000.00 for “Welcome to Scotland”.

What is happening to those wacky Brits and Scots these days? Between this and this past July’s London Olympics 2012 logo fiasco, I’m not sure what anyone on the island of Albion is thinking these days.

Having just finished a logo design for Altus Training Solutions maybe I should let them know to expect a much higher bill for their website development.

About Mike
Mike Conaty is President, CEO & Janitor of Brunswick Media Services LLC, a Web and Video Production company in New Brunswick, NJ. Mike’s marketing expertise lies in campaign planning, corporate branding, and account management for both the B2B and not-for-profit communities. In the video world, Mike specializes in the corporate and industrial arena, producing employee safety training videos, as well as corporate identity videos.
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Last revised by: Mike on May 21, 2010.
  • GillyTea

    Tell me if I’m wrong but the new slogan isn’t for VisitScotland. It’s the New Scottish Government who have implemented it isn’t it? As far as I’m aware VisitScotland haven’t changed their brand it is still ‘Live It’.

  • http://www.brunswickmedia.com Mike

    Hi Gillytea:

    You are absolutly correct. I suppose I made the first mistake of blogging… reading too quickly and misinterpreting what I read.

    The new slogan was NOT implemented by VisitScotland, but rather the SNP.

    Thanks for the correction, and Welcome to Brunswick Media Services.