Dec 04, 2008
Posted by Mike in Advertising,Branding,Marketing,New Media
0 Comments

On Being Fearless

How can I put this delicately?

There really is no way to… err… Have you ever been or known a 10-year-old boy? (Or or a 40-year-old one?)

Ummm….. Well, there really isn’t anyway to be delicate about this one. If you follow the link below, you’ll see that it’s:

• puerile
• sophomoric
• uncouth
• indelicate
• One of the funniest holiday campaigns you’ll see this year.

Harry Hoover from My Creative Team, Inc. twittered an innocuous little post:

Sometimes I can’t believe I get paid to do this: http://www.laughyourgasoff.com/

The only word I could come up with for my reaction was Gobsmacked. Yes, it is funny, and yes it should drive traffic to the site. I was gobsmacked by the guts it took to pitch this to the client, BernzOmatic, but even more gobsmacked at the guts of the BernzOmatic folks to OK the campaign.

So kudos to BernzOmatic, and to My Creative Team. Now, how can I pitch something like this to the folks at The Gutster?

Marketing is fun sometimes.