In February, 2010, Finance Arts, LLC - a Princeton NJ Financial Planning & Nonprofit Consulting company asked us to redesign their web site to better reflect the company's growing slate of services. Originally designed by Brunswick Media Services in 2006, the old design placed an emphasis on Finance Arts' Nonprofit Consulting services.
The challenge was to update the look of the site, balance the site's focus between Financial Planning and Nonprofit Consulting, while maintaining the sites' ranking in search results. We built the site using standards compliant XHTML and CSS 2, restructured the site architecture, and even threw in a few CSS 3 goodies for visitors with modern browsers; all while maintaining the site's current good-rankings in search engine results.