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Jan 05, 2009, Posted by Mike in the category, 0 Comments

Dear NYC Post-Production House:


Dear NYC Post-Production House:

I would address this to you by your company name, but of the three people who just called me (within 5 minutes) on your behalf, none could speak English well enough for me to understand. Not that I didn’t ask each of them to say the name of the company again; it’s just that they chose not to respond to my question, they just continued on with the script.

Dec 04, 2008, Posted by Mike in the category, 0 Comments

On Being Fearless


How can I put this delicately?

There really is no way to… err… Have you ever been or known a 10-year-old boy? (Or or a 40-year-old one?)

Ummm….. Well, there really isn’t anyway to be delicate about this one. If you follow the link below, you’ll see that it’s:

  • puerile
  • sophomoric
  • uncouth
  • indelicate
  • One of the funniest holiday campaigns you’ll see this year.

Harry Hoover from My Creative Team, Inc. twittered an innocuous little post:

Sometimes I can’t believe I get paid to do this: http://www.laughyourgasoff.com/

The only word I could come up with for my reaction was Gobsmacked. Yes, it is funny, and yes it should drive traffic to the site. I was gobsmacked by the guts it took to pitch this to the client, BernzOmatic, but even more gobsmacked at the guts of the BernzOmatic folks to OK the campaign.

So kudos to BernzOmatic, and to My Creative Team. Now, how can I pitch something like this to the folks at The Gutster?

Marketing is fun sometimes.