You’ve been working with a video production company on an on-line video about your company’s services. The shoot went well, the video editing is well underway, but all of the sudden, they’re being sticklers about something they call music licensing… I mean, I bought the MP3 of the latest number 1 hit, just use it… no one will know.
We do a lot of training videos here at Brunswick Media Services. Let’s face it, in general, training videos tend to be on the boring side.
Whether you’re an association meeting planner trying to document your speakers at a conference, or a marketing professional trying to capture the sales meeting, video is a great tool to share an event with people who could not attend an event in person, or to use on your website to attract attendees to future events. I’ve produced a number of live event videos for trade associations and businesses, and have a few tips to make your event video rock!
I was talking with a friend, and fellow video producer MadBrad Smith a few days ago about a piece he was producing for the USO of Illinois.
There comes a time in the life of every blog, when the inevitable “best tools” post is written. Welcome to that post.
I’ve often pontificated about the importance of the script in the video production process on this blog; today I’m contradicting myself, sort of…
Is your business on Twitter? Facebook? LinkedIn? YouTube?
Scope creep, project creep, requirement creep, whatever you call it, it’s always a budget and timeline buster. Videos are no exception to creep; in fact, they’re probably more susceptible to it than other projects. Maybe it’s the novelty of seeing a camera crew on-site, but as soon as the lights go on, it seems like everyone in the office suddenly gets another great idea for the video, and just as suddenly, the 5-minute employee orientation video becomes a 45-minute epic rivaling Cleopatra in both running time and cost.
We’re getting an increasing number of quasi-frantic phone calls lately from people looking for “quick ballpark quotes” for videos. I most cases, their boss has given them the task with no real details.
Dear NYC Post-Production House:
I would address this to you by your company name, but of the three people who just called me (within 5 minutes) on your behalf, none could speak English well enough for me to understand. Not that I didn’t ask each of them to say the name of the company again; it’s just that they chose not to respond to my question, they just continued on with the script.