Apr 20, 2011, Posted by Mike in the category, 1 Comments
5 Tips to Make Your Training Videos Less Mind-Numbing
We do a lot of training videos here at Brunswick Media Services. Let’s face it, in general, training videos tend to be on the boring side.
Mar 18, 2011, Posted by Mike in the category, 2 Comments
The Role of Kismet in Video Production
I was talking with a friend, and fellow video producer MadBrad Smith a few days ago about a piece he was producing for the USO of Illinois.
Aug 25, 2008, Posted by Mike in the category, 0 Comments
The Bad, The Good, and The Fugly
The Bad
According to the Indianapolis Star: Scaffold collapses, stranding workers on Downtown building
The Good
The workers in the above story were fine, because they were waring the proper PPE. (For those of you who don’t know what PPE is, PPE = Personal Protective Equipment (things like hardhats, safety glasses, and safety harnesses.)
The Fugly
Now I know you folks are trained print journalists, and the story was breaking as you shot this video, but is there really such a rush on the story that you couldn’t have at least worked on the audio, or white balanced the camera so the video at least looked a little better? There was obviously some post production editing done to the video, why not just run a simple limiter on the audio, or run a color correction filter, or something. My speakers buzz like crazy when I saw this video.
Next time, turn down the gain, or fix it in post. Please?!?!?
Jul 17, 2008, Posted by Mike in the category, 0 Comments
Kudos to the Extreme
Steve Hudgik over at The Safe Workplace Blog pointed me to this campaign from the Workers’ Compensation Board of Nova Scotia , Workplace Health, Safety and Compensation Commission of Newfoundland and Labrador and the Worker’s Compensation Board of PEI (Prince Edward Island for us Yanks). The campaign has 3 videos (titled Bucket, Ladder, and Nail) produced by The Extreme Group, one of which (“Nail”) won a Bronze Lion at the 2008 Cannes festival.
From the Extreme Group’s website:
Extreme Group, along with the Workers’ Compensation Board of Nova Scotia , Workplace Health, Safety and Compensation Commission of Newfoundland and Labrador and the Worker’s Compensation Board of PEI have taken home a Bronze Lion in the Product and Service, public health and safety category for their “nail” television commercial at the 2008 Cannes Lions International Advertising Festival. This is the first time a Nova Scotian agency has taken home one of these prestigious awards.
Aside from being visually compelling (in as much as a spot about a bucket can be visually compelling) the spots are effective, direct, and flawlessly produced… everything a safety spot should be… and I wish we had a hand in them.
OK, here’s where you can take a look at the videos:
http://www.extremegroup.com/work/42
or
http://www.worksafeforlife.ca/doit.php?cat=Advertising
Congratulations to the Extreme Group folks.